4. If you are

focusing on your business’ markets in developing a mission statement, you’re

assuming an ___________ focus.

5. The end points of

an organization’s mission are its:

3. The end result

of the strategic planning process is:

2. 

An effective

organizational objective should meet all but one of the following requirements.

Which statement is not a requirement?

1. An effective mission

statement:

Competition in Germany and Scandinavia / Baltic countries

Internet as a potential marketing tool

Lack of IT training in staff

Selling by new channels, e.g. mail order

Beautiful handmade toys