the United States experienced a bad economy during the 1830s

William Procter and James Gamble were businessmen

Procter and Gamble continued its success after candles were no longer an important commodity

Procter and Gamble manufactures more than 300 brands of products

let the reader know about different products by Procter and Gamble

show Procter and Gamble's profits

narrate a brief story of the Civil War

show how Procter and Gamble developed as a company

before Procter and Gamble used radio advertising

at the same time candles were phased out

when Procter and Gamble had grown into a multimillionaire corporation

after soap operas were accessible to listeners

Procter and Gamble is a global corporation

Contracts won by Procter and Gamble

Candles and soap businesses in the United States

Procter and Gamble: an optimistic scheme

business model

long list

controversial theme

reliable proof

the United States' national economy was uncertain

radio ads were used to advertise products

the electric lightbulbs were invented

William and James were brothers

soap operas

Procter and Gamble

consumer products

radio advertising

The young professionals were concerned about the problems

The problems were not an obstacle for the young profesionals

Young professionals are people of big resolutions

The problems stopped the young professionals

considered a partnership was a solution in times of crisis

was a visionary businessman

owned a small business

thought that selling soap and candles was good business

decided to compete

developed as soap and candlemakers

thought about other makers of soap

didn't want to compete