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Dumisani is the owner of a company, Knowledge Uncapped, that does marketing research for local businesses. One of their longstanding clients, Joe’s Gym, has approached Dumisani to find out which equipment his clients would prefer to have access to in the gym. Joe and his team of fitness experts have noticed that many of their clients have cancelled their contracts with Joe’s Gym in order to join the new, modern gym across the street from them. To retain his clients, Joe wants to upgrade his equipment, but realises the first step is to find out what his clients want.
During which step of conducting a survey, will Joe implement the final decisions that were established based on the conclusions from the initial questionnaire and the evaluation of the results?
The development of people and the retention of high-performing staff was an integral element of Derby Departmental Store’s DNA. In the light of this, the Operations Director shared his frustration with Don about the performance of the bread deliverers at Derby.
During the second week, the trainees were on their own, and could call the supervisor if they experienced any problems. The various store managers mentioned that bread deliveries were late, the paperwork was incorrect and there might be a training problem.
After receiving a broad orientation on Derby, bread deliverers receive skills training for one week. This training is in the form of one-on-one training by the various supervisors. During this time, the trainee would join the supervisor on what would become his or her route and observe the activities performed by the supervisor during the various steps. Which type of development method is described here?
Some of the world’s most popular brands changed their logos to encourage the global community to continue practicing social distancing during the global COVID-19 pandemic. The now-popular phrase is commonly understood to mean standing two meters apart from others in an effort to lower the risk of contracting coronavirus.
- McDonald’s, known for its highly visible golden arches, separated the arches as a way of encouraging social distancing.
- Popular pizza chain, Debonairs Pizza has added "Stay Home" to its logo to promote the concept of social distancing on social media.
- Wimpy added the word “apart” to their slogan to read “Enjoy every moment, apart”.
- Sanlam used their iconic logo to promote handwashing in conjunction with the tagline, “Sanlam - keeping you in safe hands for over 100 years.”
- Though Nike didn’t tweak its logo, it launched a large social media campaign in support of social distancing.
- Nando’s tweeted: “Your place, not ours (for now)” during the South African lock down period.
While some see these changes as a positive symbol of unity in the war against COVID-19 others were critical of such advertising campaigns. The question of whether it’s prudent for large companies to redesign their brand logos to reflect the world’s fight against a pandemic remains up for debate.
https://www.wbrz.com/news/big-brands-edit-their-logos-to-encourage-social-distancing https://www.bizcommunity.com/Article/196/82/201918.html
Marketing communication, such as the social media campaign used by Nike, forms part of which element of the marketing mix?