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[TSM - L2 GESTION BSc in GM - S1] UE Marketing and customer relationship management

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Cross selling  is _______________.

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Choose the right answer for gap presented in the following sentence:

The practice of sales force automation within sales function is an example of __________ CRM

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L’Oréal spent $200.000 to acquire 5.000 customers from a target market with 100.000 customers.  What is the acquisition cost per customer?

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Identify a or different strategy(ies) from among the following which is NOT applicable to CRM.

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The costs incurred in a CRM investment are:
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Which of these comes under the usual categorization of databases based on the type of information included:

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In which of these industries is value alignment least recommended

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__________ is the core of any marketing database

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How can satisfaction be measured ?

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Which of the following statements characterize(s) best the Customer Equity? 

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