Performance

marketing involves reviewing metrics assessing market share, customer loss

rate, customer satisfaction, and product quality in the evaluation of the

effectiveness of marketing activities.

When

consumers share a strong need that cannot be satisfied by an existing product,

they are exhibiting latent demand.

The

selling concept holds that consumers will favor those products that offer the

most quality, performance, or innovative features.

A

distribution channel includes distributors, wholesalers, retailers, and agents

that display, sell, or deliver the physical product or service(s) to the buyer

or user.

Unwholesome

demand occurs when consumers' purchases vary on a seasonal, monthly, weekly,

daily, or even hourly basis.