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International Public Relation (MAC334_252)
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Which ethical theory suggests that businesses do well by doing good?
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What should PR practitioners always counsel their clients towards?
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What is the primary concern of the Accommodation/Discursive Approach?
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What is a key feature of Professionalism in PR ethics?
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Which theory suggests that ethical action results in competitive advantage and market recognition?
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Which approach to PR ethics is primarily teleological and values organizational goals?
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What is the main criticism of Game Theory in PR ethics?
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Who developed the Two-Way Communication Model?
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Which approach combines aspects of Co-orientation, Advocacy, Professionalism, and Game Theory in PR ethics?
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Which ethical theory compares the legal profession to that of PR?
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