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English for business and academic success 1 - elementary

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Why is it important to define your brand voice?
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Why does Marty Neumeier believe that branding is not a logo?
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Why is consistency emphasized as the most important part of branding in the article?
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Why is customer perception essential to branding?
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Which of the following is NOT part of a company’s brand strategy?
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Which of the following best describes brand equity?
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Which of the following best describes branding as discussed in the video?
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Which of the following is an example of branding failure?
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Which of the following best reflects the relationship between branding and customer emotion?
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What should a brand’s voice depend on?
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