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International Marketing
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Explain the concepts of Firm-Specific Advantages (FSAs) and Country-Specific Advantages (CSAs). Discuss how a company can strategically combine these two types of advantages to establish a strong Global Unique Selling Proposition (USP).
Explain the concept of Licensing as an international market entry mode, detailing its main advantages and disadvantages for the licensor.
Which entry mode is characterized by very intensive local contacts, high risk, and high capital investment, while also offering high control and high autonomy?