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Global Trends in Branding (2025)

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What

are among the key aspects behind the success of Cobra Beer as a global brand?

Clear vision, innovativeness, strong moral principles

Being in the right place at the right time and building on the existing networks

Respect for the brewing traditions, strong entrepreneurial background and local production

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According to Euromonitor’s trend report, how should brands appeal to Gen-Z?

by investing in loyalty schemes, because the brand-loyal Gen-Z customers want to be rewarded.

by forming connections through stories and building trust through actions.

100%

with more aggressive and targeted marketing campaigns on social media.

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