It is intangible, therefore hard to control with design. 

User experience is not dependent on factors outside of the design. 

It is not affected by the personal and cultural characteristics of the user.

It is about how the user is feeling when using the design. 

Climate action

 Reduced inequalities

Maximizing global resource output 

 Responsible consumption and production

Cognitive accessibility

Motor accessibility

Vision accessibility

Hearing accessibility

 … increased material re-use and therefore increased profit

… increased value to the product and therefore increased profit. 

… increased amount of generic products and therefore increased profit

… increased user satisfaction and therefore increased profit.

… that the system follows the internal structure preferred by the designer.

 … the extent to which a product can be used by specified users to achieve specified goals 

… the extent to which a product works technically without end-user interaction. 

… a quality attribute that assesses how easy user interfaces are to use and also refers to 

… generating profit by saving money for example through material re-use. 

… improving the well-being of people, for example by generating wealth.

… using resources before anyone else gets them.

… designing products with a short lifespan to boost the economy.