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Sustainable innovation (MESISI473325)

Sustainable innovation (MESISI473325)

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Your team has spent three hours perfecting one brilliant concept for an underwater beer pong set, detailing every bolt and feature. You feel like you have converged too early. Based on the understanding that creativity is a number game and the principles of idea generation, what is the best strategy moving forward? (Select all correct options)

Spend time bouncing on each other’s ideas to rapidly generate variations.

Immediately move on to prototyping the one perfect idea, as refinement is the next step.

Recognise that volume is key and push the team to generate many more concepts, even ridiculous ones.

Conclude that since Bach, Beethoven, Mozart and the Beatles achieved greatness through sheer output, you must continue to generate ideas.

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Congratulations, Elon Musk just hired you to prototype a low-cost flying hyperloop train.

You will build various prototypes, in order to test various success criteria. Which criteria correspond to each kind of prototype?

Sustainable Lean Canvas

Opinion Survey

Minimum Sellable Product

Moscow matrix

Use Case Scenario

Minimum Viable Product

Impact Scorecard

Minimum Feasible Product

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You are in a brainstorming session attempting to solve the problem of a sentient stapler that only staples documents if the paper is fluorescent green. Your teammate, Beatrice, keeps saying, "That won't work because..." after every suggestion. According to the rules for generating creative ideas, which of the following actions should you and your team take? (Select all correct options)

Generate as many ideas as possible, because volume is key in creativity.

Tell Beatrice to stop talking immediately and write down 50 ideas on her own, in silence.

Tell Beatrice that in this stage, the rule is "Yes and" instead of "NO", enforcing the principle of no judgement.

Implement a rule where every time a bad idea is proposed, the proposer has to wear a silly hat. (A ridiculous answer)

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Your team has spent three hours perfecting one brilliant concept for an underwater beer pong set, detailing every bolt and feature. You feel like you have converged too early.Based on the understanding that **creativity is a number game** and the principles of idea generation, what is the best strategy moving forward? (Select all correct options)

Spend time **bouncing on each other’s ideas** to rapidly generate variations.%33.333%

Recognise that **volume is key** and push the team to generate many more concepts, even ridiculous ones.%33.333%

Conclude that since Bach, Beethoven, and Mozart achieved greatness through sheer output, you must continue to generate ideas.%33.333%

Immediately move on to prototyping the one perfect idea, as refinement is the next step.

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You need to narrow down your 50 ideas to the top 3 concepts. Which processes can you use? (Select all correct options)

Score each idea for originality, impact, and feasibility. %33.333%

Each member has 5 minutes to promote their idea. Then we debate. %33.333%

The team facilitator decides.

Give each member 2 or 3 votes to pre-select their preferred ideas. %33.333%

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Your team has clustered an innovative concept: a time-travel machine that eliminates traffic congestion by moving all commuters to the previous Tuesday. This solution promises maximum impact but ignores physics entirely. When refining ideas and clusters, what crucial steps must you take to proceed? (Select all correct options)

Immediately move the idea to the "Worth the effort" quadrant of the selection matrix due to its high potential impact.

Ask if the idea is **original** and **impactful** during a cross-review session.%25%

Check: **Do the ideas address the real problem you are trying to solve** (e.g., congestion), or are they just a distraction?.%25%

**Discuss and combine** the time-travel concept with other, more realistic ideas to make it functional.%25%

Recognise that while impactful, you must **go back to your research to ground your ideas in reality**.%25%

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Which of the following statements do you agree with? (Select all correct options)

Knowledge is more important than imagination.

Creativity is a skill that can be learned all life long. %50%

Creativity can be used for negotiation or conflict resolution. %50%

Creativity is good for art, not for science and technology.

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After a chaotic 1st round purge where everyone generated ideas individually (one idea per post-it), the table is covered in hundreds of notes. Many ideas seem similar, such as "a flying fishbowl" and "a fishbowl that hovers." What immediate step should the team take to manage this abundance of ideas? (Select all correct options)

Throw away any ideas that mention fishbowls immediately, as they are clearly too silly. (A ridiculous answer)

Begin the process of **clustering and sharing**, where one person shares an idea and others add similar ideas to the cluster.%50%

Ensure that **each cluster needs to be named** once similar ideas have been grouped.%50%

Start arguing about who generated the most original idea.

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You are in a brainstorming session attempting to solve the problem of a sentient stapler that only staples documents if the paper is fluorescent green. Your teammate, Beatrice, keeps saying, "That won't work because..." after every suggestion.According to the rules for **generating creative ideas**, which of the following actions should you and your team take? (Select all correct options)

Tell Beatrice that in this stage, the rule is **"Yes and"** instead of **"NO"**, enforcing the principle of no judgement.%50%

Tell Beatrice to stop talking immediately and write down 50 ideas on her own, in silence.

Implement a rule where every time a bad idea is proposed, the proposer has to wear a silly hat. (A ridiculous answer)

Generate **as many ideas as possible**, because **volume is key** in creativity.%50%

View this question

When analyzing a User Journey Map, which two aspects are essential to capture?

The company’s annual financial report

The user’s activities at each step

The brand’s marketing budget

The user’s emotions (happy, neutral, unhappy)

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