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Sustainable innovation (MESISI473326)
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Q3. What type of users are NOT the main target but can provide extreme perspectives to better understand the core users?
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Q6. Which two aspects should be included in a persona to make it useful for innovation work?
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Your team is working on a sustainable food project. During field observations, you notice that many office workers buy sugary snacks in the afternoon. They report a burst of energy followed by a crash that makes them unproductive. Answer the next 3 questions in this context. Based on the Iceberg Model, which two levels should your team focus on to go beyond the visible event?
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Q1. What is the main purpose of conducting semi-direct interviews in sustainable innovation projects?
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