Choosing language that is familiar to the intended audience.

Reviewing replies and comments from previous recipients about the information.

Adding extra information to try to make the ideas clearer.

The title is too complex. Readers will not understand it. 

The title contains too many different ideas. 

The title is too vague and too broad. The article will not cover the whole topic. 

The title is too specific. It would probably only be of interest to a few people. 

To inform and educate readers about new discoveries. 

To sell science-related products such as telescopes or microscopes to the readers.

To encourage replication of new discoveries. 

To persuade readers to change their behaviour. 

A way to measure how many people read an article.

 The story behind the research being presented. 

Some text designed to engage a reader.

A piece of equipment used to automatically generate articles that will be interesting for non-scientists.

An opening that provides the information the reader wants. A chance for the reader to complete a poll about the information to receive a reward.

An attractive picture that helps the reader feel relaxed, a clear headline, and a chance to provide feedback. 

An opening that engages the reader's attention enough that they want to read more. Useful, surprising or engaging information that rewards their curiosity. 

The main information the reader wants first, then something to engage the reader to learn more.