Smith, J. A., & Lee, R. (2020). Understanding consumer behavior in online markets. Journal of Marketing Research, 57(4), 567–582. Retrieved from https://doi.org/10.1037/0000165-000

Smith, J. A., & Lee, R. (2020). Understanding consumer behavior in online markets. Journal of Marketing Research, 57(4), 567–582. https://doi.org/10.1037/0000165-000

Smith, J. A., & Lee, R. (2020). Understanding consumer behavior in online markets. Journal of Marketing Research, 57(4), 567–582. doi:10.1037/0000165-000

10

7

As many as possible

5

Organisation-level

problems that can be addressed by the organisation

Individual issues

National

policy problems

All of the above 

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Your assessment will be marked and returned via email

So recommendations are credible and based on

analysis rather than opinion.

So readers know you read the textbook.

Justifications are optional if the

recommendation seems obvious.

Using your own analysis of company data.

Submitting another student’s work as your own

Paraphrasing someone else’s idea without

attribution.

Copying text directly without citation.

A

surface-level indication that something may be wrong.

Accuform

Credit card fraud at GTS Department Store

Sir Charles Wilberforce Hospital