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Cultural StudiesEA

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Write a paragraph (3) of the topic you chose above.

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Topic A. Lonely Planet cover pages analysis

Choose one cover page, identify major signs, and analyze what meanings the combination of the signs generate in terms of Orientalism.  (80 words to 120 words)

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Topic B. Encoding of the news article

Analyze this article in terms of the institutional structures of broadcasting and the journalistic discourse(s) that you mentioned above. (80-120 words)

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Topic C. Comparative analysis of detergent advertisements

Compare the two advertisements and discuss them from the viewpoint of gender norms in gender (sexual) division of labor. (80 to 120 words)

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Write a paragraph (2) of the topic you chose above.

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Topic A. Lonely Planet cover pages analysis

Analyze the four cover pages in terms of Orientalism. (80 words to 120 words)

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Topic B. Encoding of the news article

Explain the concept of the journalistic discourse referring to the Week 4 ppt file (Week4-CSe-2025.pptx)  and the reading material (Proctor 2003) and identify the journalistic discourse(s) on which this article was produced.(80-120 words)

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Topic C. Comparative analysis of detergent advertisements

Explain the story of the detergent advertisement of Mr. Clean. (80 to 120 words)

 

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Write a paragraph (1) of the topic you chose above.

Students who chose 

Topic A. Lonely Planet cover pages analysis

Explain the features of Orientalism referring to the Week 1 PPT file (Week1-CSe-2025-Orientalism.pptx). (80 words to 120words) *If you refer to other sources, you are required to quote properly following the academic writing mentioned above.

Students who chose 

Topic B. Encoding of the news article “Trump administration bars foreign students from Harvard”

Explain the concept of the institutional structures of broadcasting referring to the ppt file (Week4-CSe-2025.pptx) and the reading material (Proctor 2003). Then, identify the institutional structures of broadcasting in this news article “Trump administration bars foreign students from Harvard”. (80-120 words)

Students who chose 

Topic C. Comparative analysis of detergent advertisements

Explain the story of the detergent advertisement Atack Neo antibacterial detergent. (You don’t need to explain the narration and conversation in Japanese.) (80 to 120 words)

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This section explains the instructions of three topics. Read the instructions carefully and choose one topic from below.

Topic A. Lonely Planet: Analyze the cover pages of Lonely Planet. 

Instruction: 

(1) Explain the features of Orientalism referring to the Week 1 PPT file (Week1-CSe-2025-Orientalism.pptx). (80 words to 120words) *If you refer to other sources, you are required to quote properly following the academic writing mentioned above. 

(2) Analyze the four cover pages in terms of Orientalism. (80 words to 120 words)

(3) Choose one cover page, identify major signs, and analyze what meanings the combination of the signs generates in terms of Orientalism.  (80 words to 120 words)

Topic B. Encoding of the news article “Trump administration bars foreign students from Harvard”

Instruction: 

(1) Explain the concept of the institutional structures of broadcasting referring to the ppt file (Week4-CSe-2025.pptx) and the reading material (Proctor 2003). Then, identify the institutional structures of broadcasting in this news article “Trump administration bars foreign students from Harvard”. (80-120 words)

 (2) Explain the concept of the journalistic discourse referring to the ppt file (Week4-CSe-2025.pptx) and the reading material (Proctor 2003) and identify the journalistic discourse(s) on which this article was produced. (80-120 words)

(3) Analyze this article in terms of the institutional structures of broadcasting and the journalistic discourse(s) that you mentioned above. (80-120 words)

Topic C. Comparative analysis of detergent advertisements:

Instruction:

(1) Explain the story of the detergent advertisement Atack Neo antibacterial detergent. (You don’t need to explain the narration and conversation in Japanese.) (80 to 120 words)

(2) Explain the story of the detergent advertisement of Mr. Clean. (80 to 120 words)

 (3) Compare the two advertisements and discuss them from the viewpoint of gender norms in gender (sexual) division of labor. (80 to 120 words)

Choose one topic.

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Write a core message of Saussure’s language theory in one sentence, referring to this cultural studies course lecture (7 to 10 words).

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Please read the notice and the guideline below.

If you understand the notice and the guideline, please choose "Yes. I understand the notice and I follow the guideline."

If you don't understand the notice and the guideline, you are not allowed to take the exam.

Please choose "No. I don't understand the notice and the guideline. I will not take the exam."

[Academic Misconduct in Online Exams]

The following acts are regarded as cheating and will be strictly punished:

Using a stand-in (another person to take the test for you)

Talking or whispering during the exam, as well as looking at other people's answers

Using any materials not permitted for the exam

Lending and borrowing of allowed materials, other items, etc.

Filling in someone else's name or information on your answers

Use or possessions of cheat sheets or other such material

Communicating or consulting with others (including via chat, email, messaging, etc.)

Any other behavior not permitted by the course instructor during the exam

Obstructing the examination in any other way

 

[No AI]

In this exam, students are not allowed to use AI.

 

[Plagiarism] Plagiarism is strictly prohibited. You are not supposed to quote sources other than the course reading materials and ppt files in this exam.

When you quote directly from the materials, enclose it in quotation marks ("  ") and add the page number.

  Ex) "Direct citations" (Turner 2003: 3). 

When you paraphrase the sentence(s), you are required to mention the reference and add the page number.  

  Ex) Paraphrasing (Turner 2003: 3).

If you you quote, paraphrase, summarize sources other than the course materials, you are required to mention the reference and the page numbers.

  Ex) Edward Said, Orientalism (Vintage Books, 1978). P. 3.

 

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Based on the lecture of Cultural Studies, choose the best answer about the issue of discrimination.

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According to Stuart Hall (1980), “in speaking of dominant meanings, then, we are not talking about one-sided process which governs how all events will be signified. It consists of the ‘work’ required to enforce, win plausibility for and commands as legitimate a decoding of the event within the limit of dominant definitions in which it has been connotatively signified.” 

Choose the right answer that best explains his argument above. 

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“Common sense” is a term used by Gramsci to refer to the supposedly “spontaneous” assumption and beliefs of different social groups. Referring to Gramsci, Stuart Hall states the following sentences. “It is precisely its [common sense’s] “spontaneous” quality, its transparency, its “naturalness” its refusal to be made to examine the premises on which it is founded, its resistance to change or correction, its effect of instant recognition...[that] ... makes common-sense, at one and the same time. “spontaneous”, ideological and unconscious.”

Choose the right sentence(s) that best explain(s) the arguments by Gramsci and Hall. 

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Based on the lecture of the Cultural Studies, answer what Saussure would say about the media and truth.

Choose the best answer.

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