To be useful, marketing objectives should meet four criteria:

realistic, measurable, time-specific, and based on sales.

Marketing strategy involves the

activities of selecting and describing one or more target markets and

developing and maintaining a marketing mix that will produce mutually

satisfying exchanges with target markets.

Companies

have to spend more money to acquire new customers and less to keep the current

customers,

Increasing share of

customer means getting more customers

Positioning

Perceptual maps show the location of suppliers, manufactures and distributers

A portfolio matrix is a tool for allocating resources among

products or strategic business units based on relative market share and degree

of innovation.

The manufacturer of Macho brand martial arts products was

implementing a strategic plan when it sponsored a local karate tournament for

teenagers.

Market

growth is the only pointer that affect choosing the segment

Yoplait Yogurt follows the strategy

of__________ by sending coupons to its existing customers to increase the

market share of its present products.

X company decided to

target the whole market with one toothpaste and soap offer. It focuses on the

needs of customers rather than on what is different. This is known as: