Many gamers feel genuinely sad when a beloved game character dies, even though they know it is fictional. Using the concepts of parasocial relationship, identification, and character attachment, explain the psychology behind this emotional reaction.

Think of an advertisement you have seen recently — on TikTok, YouTube, or a billboard. Using the Elaboration Likelihood Model (ELM), explain which route to persuasion (central or peripheral) that ad uses, and why it works (or does not work) on its target audience.