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ENTS313-UGSEM6C-2024/25S2-Business Innovation, Entrepreneurship and Strategy
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A well-known beverage brand has one product that dominates the market and brings steady profits, but the overall category (like soft drinks) is growing slowly. The company uses profits from this product to invest in newer products. According to the BCG Matrix, this product is best categorized as:
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A leading car manufacturer updates its sedan with a new dashboard design and improved fuel efficiency. Meanwhile, a startup unveils a flying car prototype for urban mobility. What are these two respective innovations?
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A food delivery company automates its kitchen and packaging process using robotics, cutting delivery time by 30%. What type of innovation is this?
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