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BUAN308-UGSEM7-2026/27S1-Web and Social Media Analytics

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A social network consists of 6 users, where each user is directly connected to every other user. What is the total number of edges in this undirected network?

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A company publishes two promotional posts on Instagram. Post A receives 500 interactions from 10,000 impressions, while Post B receives 400 interactions from 5,000 impressions. Based on the engagement rate per impression, which statement is correct?

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A business analyst wants to collect product prices from multiple publicly accessible e-commerce websites for competitive pricing analysis. Which technique is most appropriate for automatically extracting structured information from web pages?

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A company wants to identify influential individuals who act as bridges between otherwise disconnected communities in a social network. Which metric would be most appropriate for identifying such individuals?

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A consumer discovers a product through an Instagram influencer, reads recommendations from other users, and purchases the product directly through an integrated shopping feature. This scenario is best described as:

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A marketing analyst applies the Louvain algorithm to a social network containing thousands of users. What is the primary objective of this algorithm?

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An online retailer uses third-party tracking cookies to monitor consumers' activities across multiple websites without obtaining appropriate consent. Which concern is most directly associated with this practice?

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A company collects 20,000 tweets mentioning its newly launched smartphone. The objective is to determine whether customers express positive, negative, or neutral opinions about the product. Which analytical technique would be most appropriate?

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In a social network, an individual has direct connections with a large number of other users. Which network centrality measure most directly captures this characteristic?

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An e-commerce website receives 10,000 visitors in a month, out of which 600 visitors purchase a product. Which metric would most appropriately measure the website's effectiveness in converting visitors into customers?

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