Convert broad ambitions into specific ideas that can be tested rapidly.

Concentrate on presenting ideas attractively before developing them.

Give engineers complete freedom to interpret the company’s strategy.

Select only projects whose success can be guaranteed in advance.

To prevent other businesses from copying it.

To present it in a misleading way to potential investors.

To replace its original purpose with a different one.

To demonstrate through testing that it does not work.

It encourages the team to pursue several projects simultaneously.

It transfers responsibility for the project to the engineers.

It provides a clear direction for the team’s work.

It allows managers to avoid making difficult decisions.

It is automatically transformed into a successful business.

It becomes possible to discover whether it is right or wrong.

It becomes too detailed to change later in the project.

It no longer needs to be evaluated by potential users.

They require less explanation when presented to engineers.

They are usually supported by detailed market research.

They sound impressive while remaining difficult to test or disprove.

They allow customers to participate directly in product design.

Personal-productivity tools cannot generate sufficient revenue.

Email services are no longer attractive to startup investors.

The expression could refer to too many different products.

The proposal depends entirely on access to Gmail data.

It prevents competitors from entering the same market.

It allows the team to learn more quickly whether the idea works.

It guarantees that customers will immediately accept the product.

It removes the need to consult engineers during development.

To demonstrate that medical equipment is generally underused.

To illustrate how a broad ambition can become a buildable project.

To prove that hospitals make better decisions than technology firms.

To show that healthcare offers the safest market for startups.

It would be too expensive for hospitals to test.

It requires technology that does not yet exist.

It focuses on a market with no commercial potential.

It could lead engineers to develop very different solutions.