Which of the following is a criticism commonly associated with portfolio analysis methods?

What is one of the main advantages of using the growth/share matrix on Markstrat?

How does Zara's design team stay informed about global fashion trends?

Hill et al’s

(2005) Brand-Portfolio Renewal Framework includes an assessment of the brand’s

market position.  According to Hill et al (2005) which term do they use for the metric which measures how strong a brand is today?

One approach to understanding

pricing practice, that is price setting and price management, is the resource-based view for example presented by Dutta et al (2003). 

This

includes an assessment of the business in terms of its use of :

In the Hill et al paper, Sleeper brands are referred to as those that have high levels of traction--everyone knows them--but they currently aren't going anywhere.

According to Fuchs &

Diamantopoulos (2010) there are 3 aspects of positioning which need to be

aligned and coordinated for the greatest positioning success. These are:

In Markstrat, why is it advisable to concentrate product development efforts on key dimensions?

Wei and Wang described the firm

as market driving in their use of information when they adopt:

In Markstrat, the Performance menu allows users to plot the evolution of non-financial metrics such as environmental impact and social responsibility initiatives.