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24/25: MKTG212: Quantitative Marketing Research [1]
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A list of the disadvantages of telephone interviewing would include which of the following?
Compared to the collection cost of primary data, secondary data is ________.
________ is a research methodology that seeks to quantify the data and, typically, applies some form of statistical analysis.
Which of the following types of research design should be used when management realizes a problem exists but does not yet understand why?
A ________ provides a series of ‘measures’, which track the changes that take place over time.
Which of the following represents an example of a secondary data source?
Descriptive research is a type of ________ that has as its major objective the description of something — usually market characteristics or functions.
A statement of the management decision problem and a broad statement of marketing research problem and identification of the specific components is called ________.
The first step in any marketing research project is to ________.
Which of the following classifications of marketing research involves going below the surface to identify the true underlying problem that the marketing manager is facing?