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IH.1102/IH.1202 - Environnement et organisation de l'entreprise A1

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Which marketing concept refers to th<e set of activities aimed at creating and maintaining lasting relationships with customers?

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What is Porter's Five Forces Model in Strategic Marketing?

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Where there are a small number of suppliers and a large number of applicants, we qualify the market as:

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What is the process of collecting, analyzing, and interpreting customer behavior data to make informed decisions?

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Non-consumers are: (several possible answers)

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The potential demand for a good or service:

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What is the 4P model in strategic marketing?

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What is the difference between strategic marketing and operational marketing?

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What is the SWOT analysis in the context of strategic marketing?

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The global approach followed in marketing consists in:

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