Effect 2: Is your second effect micro or macro? Choose one and explain why your second effect fits into this category. This answer should be one sentence long.

• This question is asking how many people experienced the effect: a countable number (micro) or an exceptionally large number (macro).
• You do not have to speculate about people who did not experience the effect.

Write your answer here based on what you wrote for Question 9. Example (do not use this exact answer):

• (Effect 2: After seeing this movie, people listened to Dua Lipa more.)
• The effect was macro, because many people in the US started listening to Dua Lipa more.

Effect 1: DESCRIBE one effect either you experienced or others could experience after exposure to the media content you described for Question 1. This answer should be one sentence long.

• You do not need to write about effects from the lecture notes; I encourage you to come up with your own effects.

Example (do not use this exact answer):

• Effect 1: After seeing this scene, I felt inspired.

Effect 1: Is your first effect positive or negative? Choose one and explain why the effect fits into this category. This answer should be one sentence long.

• This question is asking if the audience benefited from (positive) or were harmed by (negative) the effect.
• Notes:

  • Some "negative" emotions can be helpful. Fear and anger and other "negative" emotions can have a positive valence, such as fear preparing you for real-life danger.
  • This question is asking about whether the trend is positive or negative for audience members, not for the companies. This class is not concerned about whether effects are positive or negative for advertisers or content creators.

Write your answer here based on what you wrote for Question 2. Example (do not use this exact answer):

• (Effect 1: After seeing this scene, I felt inspired.)
• The effect was positive because feeling inspired helped me.

Effect 1: Is your first effect stability, immediate shift, or short-term fluctuation? Choose one and explain why your first effect fits into this category. This answer should be one sentence long.

• This question is asking if the media content:

  • reinforced something in the audience member (stability)
  • changed the audience forever (immediate shift)
  • changed the audience briefly (short-term fluctuation)

Write your answer here based on what you wrote for Question 2. Example (do not use this exact answer):

• (Effect 1: After seeing this scene, I felt inspired.)
• The effect was a short-term fluctuation, because I did not feel inspired before watching the scene but the feeling of inspiration only lasted a few days.

Effect 1: Is your first effect intentional or unintentional? Choose one and explain why your first effect fits into this category. This answer should be one sentence long.

• This question is asking if the audience planned for the effect to happen (intentional) or not (unintentional).
• This question is not about what content's creators intended.

Write your answer here based on what you wrote for Question 2. Example (do not use this exact answer):

• (Effect 1: After seeing this scene, I felt inspired.)
• The effect was unintentional because I did not expect to be inspired by this scene.

Effect 1: Is the effect cognitive, attitudinal, or behavioral? Choose one

 and

explain why the effect fits into this category. 

• This question is asking if the content affected your mind (cognitive), feelings (attitudinal), or body (behavioral).
• Make sure to stay consistent. If you said, "I was afraid" for Question 2 then you should not write "I turned on all of the lights because I was afraid" here.

Write your answer here based on what you wrote for Question 2. Example (do not use this exact answer):

• (Effect 1: After seeing this scene, I felt inspired.)
• The effect was attitudinal, because feeling inspired is an emotional experience.

Effect 1: Is the effect micro or macro? Choose one and explain why your first effect fits into this category. This answer should be one sentence long.

• This question is asking how many people experienced the effect: a countable number (micro) or an exceptionally large number (macro).
• You do not have to speculate about people who did not experience the effect.

Write your answer here based on what you wrote for Question 2. Example (do not use this exact answer):

• (Effect 1: After seeing this scene, I felt inspired.)
• The effect was micro because the feeling of inspiration only happened to me.

DESCRIBE a single piece of media content (a news article, song, episode of a television show, movie scene, etc.) of your choosing. This answer should be only a few sentences long.

• Do not copy and paste your description from another source (that is plagiarism)
• Do not write about an entire television series. Choose a single episode or scene. 
• Do not write about an overall news topic or event (like a presidential election). Choose a single news article or video about that topic or event.

Example (do not use this exact answer):

• The movie Barbie reveals that Barbie dolls really exist in a land called Barbieland, alongside the real world. In one scene, a woman named Gloria explains to the main character, Stereotypical Barbie, the difficulties that are associated with being a woman in the real world.
• (Include a link to the content, if possible.)

Audiences who first watched The Great Train Robbery in 1903 were frightened of the very last shot of the movie, and some even ran out of the movie theater to protect themselves.

• A. Why were those audiences so scared, even though the scene would not be scary today?
• B. Do you think any movie could have the same effect on today's audiences? Why or why not?

Hint: You should probably watch the very last few seconds of the movie and reference what it shows in your answer, even if you do not watch the full film.

In order to make money from these two movies, the producers had to make many, many copies of the film stock, travel with physical copies of the films, and play the movies in traditional theaters.

A. Why was this the only option the filmmakers had for showing their movies?

Films at the time could not have synchronous sound and video, and audio speakers did not exist yet. This meant all movies had to be silent, even if they had a score (i.e., music written and performed for the movies), sound effects, and speaking actors.

B. How did the filmmakers make sure their audiences could hear the movie's music and sounds?