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Business Foreign Language, English, A2 Level, (Alla Mămăligă)

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Study the situation below and write a report taking into account all the information. See the ASSIGNMENT at the end. (40 points)

PROTEAN FACT SHEET

Protean’s main features

  1. Made from fibres similar to nylon and polyester; can be made very thick, or so thin that it can let some light pass through.
  2. It is very soft to the touch, and also strong and long lasting.
  3. Can be made in any colour.

FABTEK’S FUTURE PLANS

  • Fabtek believes that Protean has great sales potential.
  • Wants to increase sales by licensing other manufacturers to produce new products with Protean.
  • Already has a licensing agreement with Azra, a Swiss firm which has created some award-winning products using Protean.

ASSIGNMENT:

Think of another idea for an exciting new product which can use Protean. Then, as a member of Gadget Plc’s Product Development Department write a report for the CEO of Fabtek on this product giving details based on the 7 points from the email above.

Include the following headings: title, executive summary, introduction, product concept (4 Ps), conclusion, recommendation.

Write no fewer than 180 words, but not more than 250.

No

Assessment criteria for letter/email/report writing

Overall points

40

 

 

 

1

Structure (introduction, paragraphs/body, ending?)

3

2

Content (on the topic? states the purpose? good examples, explanations? the tone? right length?)

10

3

Cohesion and Coherence (ways elements of a text are linked together/being logical, consistent and able to be understood)

7

4

Lexical resources (vocabulary usage)

10

5

Language usage (grammar, spelling, punctuation)

10

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The writer suggests that tipping is humiliating to people in specific cultures.

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Smith says that people give higher tips in the US than in any other country.

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According to the article, you can always ask any local person about tips.

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According to the article, tipping can cause stress.

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In a hotel, you want the tip to go to the hotel management.

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In a hotel, you should daily leave a tip.

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The article says you should always tip a concierge.

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