Exaggeration

is a signal of emotional investment. 

Balanced

statements imply that the thinking behind these statements is also

balanced.

Lancaster

argues that rhetoric was formerly seen as essential because people believed that

a democratic society could only be fair and just if each individual member of that

society was able to express their opinions effectively.

Neuroscientists tell us that Lancaster's six methods work because they appeal

to ethos, logos and pathos.

The

linguistic concept of "processing fluency" suggests that people are more likely

to accept things that are easier to understand.

Rhetoric

used to be a part of standard education in England. 

Three

is the magic number in rhetoric. The ancient Romans called this technique “tricolon”.

Metaphors

are always used to help people understand something better. 

According

to Lancaster’s second point, we should prioritize speed and grammatical conciseness

over emotion when speaking publicly. 

Lancaster

is a big fan of Donald Trump.