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25W Advanced Business English Bower

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Transition

signals are a good time to sneak in a rhetorical question.

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Applying

Aristotle’s triptych to a speech gives you the initial preview, the body and

the final summary statement.

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In

the final summary statement, you don’t have to have exactly the same wording or

level of specificity that you had in the initial preview statement.

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The

blueprint or roadmap statement goes into detail about each of the main points.

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Reflect

back and look forward means referring back to the thesis statement and then

looking forward to the summary statement.

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You

should reinforce the signposts using your voice and body language.

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For

a repetitive transition signal, you always have to use exactly the same word twice.

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Enumeration

is essentially a sub-category of “transitional words and phrases”.

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You

should put in as many signposts as you possibly can.

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The specific purpose focuses on content, while the thesis

statement focuses on audience behavior.

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