After having conducted the qualitative study, you now need to confirm the link between participants' gender (female / male, measured using a nominal scale) and their attitude towards the Nike training app (measured using a Likert scale). Data follow a normal distribution. Therefore, the most appropriate inferential test is a correlation test.  (1 point)

The study of qualitative

data shows that one of the motivations for consuming this product would be the

search for experiences. According to Murray’s psychogenic needs theory, this refers to the physiological need. 

The researcher stopped interviewing after the 30th interview considering that he/she had enough information. This is called the snowball effect. (1 point)