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MK05-001-G Consumer and market studies S05 EN 25/26

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13-What is a limitation of secondary data?
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15-Why is perception important in marketing?
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05-What is an avoidance–avoidance conflict?
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11-Which of the following is a characteristic of qualitative data?
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12-What is motivation in consumer behavior?
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14-What is the main goal of quantitative research in market studies?
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09-Which of the following is a key characteristic of qualitative research?
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04-What is the main advantage of using large samples in quantitative research?
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06-Which of the following best describes a target market?
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07-What is the purpose of stratification in sampling?
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