Technology

Culture

Environment

Legislation

Training & development

Recruitment

Management of employee wellbeing

Performance Management

Rapid internationalizer

Global inception

Early globalizer

Born global

Importance of developing an attractive employer brand

Increased importance of age diversity and

related HRM- practices

Increased impact of environmental crises to HRM

Emphasis on diversity management

Small open ecosystems

Small/medium operational environment conditions

Small and open economies

Small operation economics

Have market operations in multiple geographical areas from inception and

seek resources from wherever they are available

Seek international

market opportunities from inception and reorganize resources to get profits

from multiple markets

Organize their operations based on new market opportunities such as

target markets rather than geographical areas

Operate fully digitally from inception and therefore have no boundaries

in their markets

Increase the understanding of the institutional

diversity and its impacts

Create good connections between the company and local

community

Ensure that HRM-issues are taken into account in

the strategy process

To promote internal co-operation across borders

Cultural, Adaptive, Geographic, Environmental

Currency, Administrative, Geographic, Economic

Cultural, Administrative, Geological,

Environmental

Cultural, Administrative, Geographic, Economic

First globalizing rapidly, followed by a period of learning

Starting internationalization with geographically distant countries

Internationalization through global digital channels

First internationalizing

slowly to near-markets, followed by rapid globalization