An evaluative question might ask, ‘How effective was the marketing campaign for the new range of products?’ .

Generating a research idea is likely to involve you in a single moment of inspiration.

Examining your own strengths and interests is a creative thinking to generate research idea.

If you are clear about what you are going to research, it will be difficult to plan how you are going to research it.

Keeping up to date with items in the news can be a very rich source of ideas.

Research ideas cannot come to us at anywhere.

Questions that seek explanations will either commence with ‘Why’ or contain this word within the question.

Research questions are not at the right level (not too difficult).

The overarching research question will not influence your access you need to negotiate.

Each research objective provides a clear specific statement of an aspect of the research that you need to undertake to meet your research aim.