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Some of the tasks involved in media relations could include (select all that apply):
Influence peddling refers to transparent lobbying based on facts, without undue influence or illegal favors.
Public relations is a professional service providing a favorable public image for a company, person, or organization.
To be a great PR professional right now in the industry, you must be prepared to be globally minded, culturally competent and able to use technology and social media.
In public relations, targets of some of your external communications could be customers, dealers, suppliers, community leaders or policy makers.
The purpose of PR is to make sales as quickly as possible.
Per our discussion in class on public relations surrounding British Petroleum, now Beyond Petroleum, why did BP's campaign to re-create its public image after the Texas City, Texas oil refinery explosion fail?
"Astroturfing" refers to authentic grassroots efforts that emerge from local communities.
Which notorious lobbyist was associated with corruption scandals that included casino gaming boats, leased stadium skyboxes, and golf trips to Scotland and the South Pacific?
What are some of the top concerns facing public relations professionals due to the internet age?