What is the "halo effect" with respect to publishers and ads in their publications? 

In traditional print media, ads typically made up 1/2 to 2/3rds of newspaper pages, with the space left after ads are placed being called the 

Guest speaker James Fox-Smith pointed to English fantasy author Terry Pratchett's quote "Coming back to where you started is not the same as never leaving" to emphasize: 

Which of these activities is not part of our guest speaker Mike Esneault's career in the music industry? 

Our guest speaker James Fox-Smith said that 63% of the readers of his magazine Country Roads, a journal of regional cultural exploration, are 35-64 years old.  

During James Fox-Smith’s speech to our class, he stated that if you want to start a magazine, you need to have a clear sense of what you want, what your target audience wants, have a distinctive voice, and need to be stubborn. 

In his presentation to our class, Country Roads publisher James Fox-Smith said that, with the increase in fraud in reported online advertising reach, magazine publishers have to build their audiences on their own, and so ________________________ are becoming increasingly popular because they go straight to the reader's email inboxes, rather than to their social media feed. 

In discussing the scraping of publications' content off the internet, publisher James Fox-Smith pointed out that, in the past, when searching on Google or Yahoo, a list of related articles would appear on the page, taking the searcher directly to those publications.  Now, when you search for information, what is the first response that shows up?

Our guest speaker Mike Esneault shared that as the music industry evolved over his career, he has started writing for music libraries, which are:  

What did our guest speaker James Fox-Smith estimate is the per-copy pass-along rate for Country Roads magazine (in other words, how many additional people have the magazine passed along to them after the first reader receives the magazine through subscription or picks it up at a free newsstand location)?