____________________________ is paid-for communication intended to inform and/or persuade one or more persons.

State laws and constitutions can add more freedom of speech than is afforded under the First Amendment to the federal constitution, but states may not take away freedoms provided in the U.S. Constitution. 

Brand image often influences how consumers experience a product, even when the product stays the same.

According to our guest speaker, Media Law Professor Will Mari, understanding media law helps mass communicators determine not just what they can say, but also what they should say to reduce harm and respect ethical and moral boundaries.

In the Pentagon Papers case, the U.S. Supreme Court upheld First Amendment protection for the media when government tries to suppress information because its publication may put the government in a bad light. 

There are only three sources of law that affect mass communication in practice: statutory law, freedom of the press, and executive orders.

The Industrial Revolution decreased the need for merchants to invest in advertising.

In advertising, what is the primary goal of branding?

Which advertising concept states that messages should be crafted for the broadest audience possible?

Viral advertising spreads largely through word-of-mouth and social media sharing.