YouTube advertising

TrueView advertising

Live video shopping

Dynamic Ad Insertion (DAI)

At least 1 000 subscribers and 4 000 hours of watch time in the last 12 months

At least 100 subscribers and 400 hours of watch time in the last 12 months

At least 10 000 subscribers and 40 000 hours of watch time in the last 12 months

At least 100 000 subscribers and 400 000 hours of watch time in the last 12 months

Cost-per-completed-view

Cost-per-download

Cost-per-measurable-view

Cost-per-click

Video advertising on media streams and TV which is just as targeted as Web ads

Video advertisements that are automatically created by Google using AI

Videos on YouTube where you can choose the ending of the story

Video advertising with direct links to purchase the products

Videos that appear in YouTube search results

A longer video that can be skipped after 5 seconds

A short video that can not be skipped

Videos that appear on the top right corner of YouTube channels

Most of the audience always watch video ads with the audio on

Most of the audience prefers unskippable bumper ads

Most of the audience always watches long video ads until the end

Most of the audience will decide in the first 5-7 seconds if they want to watch the rest of the ad

Inform YouTube when you upload the video that it contains "paid promotion"

Get permission from YouTube first

Give the advertiser all of the revenues you make from the video

Nothing

Viewability

Partial completeness

Completed view

Intelligibility

Viewer watched at least 6 seconds of the video ad 

Viewer watched at least 30 seconds of the ad (or the full video if less than 30 seconds)

Viewer watched the entire video ad 

Viewer did not choose to skip the video ad 

Skippable in-stream video ad

Text ad in search results

Bumper ad

Overlay ad