A car manufacturer offering online customers the choice of which colour their car should be

A local grocery launching an online delivery service

An online store selling worldwide replica clothing from the Roman Empire

Online stores can offer a larger selection of products to consumers than physical stores

People only buy less popular products online

Physical stores no longer stock the less popular products

Webstores should only sell the most popular items online

Less popular items should only be sold online and not in physical stores

E-commerce companies are more successful at selling less popular items

All of the mentioned options

Angel investor

Accelerator

A clear statement of how much money must be invested

A market analysis

Last 5 years financial data

Either a new company or a new approach in an existing company

Nothing - business plans are not used to justify new investments

A new pure-play Internet company only

Contacting angel investors 

Creating a Business Model Canvas

Referring to the long tail

Comparing the expected costs of the investment with the expected benefits

The costs of running the existing IT infrastructure of the business

The cost of not going ahead with the e-business project

The human resources costs of the people who will work in the project

The rental cost of the office space 

The rapid growth of pure-play Internet companies in the late nineties

The excessive investment in unprofitable Internet companies in the late nineties

The concentration of Internet companies around Silicon Valley in the late nineties

The launch of many .com websites at the end of the nineties

The expected cost of having a Website is greater than the expected benefits

The business does not have a Website department

The business does not have anyone who can create Web content

The business trusts people will find it offline