Absence of emotional appeal

Only written language

Use of contractions and direct address

Absence of contact with the audience

 Drama

Scientific prose

Emotive prose

Oratory

To write personal letters

To record historical facts only

To provide instructions for experiments

To form public opinion through informing and persuading

Legal terminology

Formal vocabulary

Use of clichés 

Genuine imagery and evaluative vocabulary

It avoids visual aids

It uses complex terminology

It is written only for scientists

It targets a non-specialist audience

Rhythmic and poetic devices

Frequent use of metaphors

Informal language and conversational tone

Precise terminology and strict structure

Objectivity, exactness, and impersonality.

Preference for short and simple sentences.

Avoidance of passive constructions.

Use of emotional language.

To promote scientific theories

To inform the public about current events

To persuade readers to adopt a certain belief

To entertain the audience

First-person pronouns and emotional language

Passive voice and impersonal sentences

Colloquialisms and contractions

Emotional expressiveness

Logical cohesion

Objectivity

Generalization and abstractness