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MKT200 Consumer Behaviour - 2026 Semester 2
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Which of the following disciplines contributes most to consumer behaviour theory?
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The principle of **informed consent** ensures consumers:
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The term **“customer journey”** in marketing refers to:
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In consumer learning, the process of linking stimulus to response is termed:
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Fair-trade coffee appeals to consumers motivated by:
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The phrase “consumers are co-creators of value” means:
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Consumers associate luxury brands with prestige after repetitive exposure. This is:
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A “green consumer” is best described as:
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The minimum change in price consumers notice is referred to as:
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Learning through consequences, such as a loyalty card rewarding repeat purchases, reflects:
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