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20 ИТ-3 Английский язык (профессиональная лексика) Мацкевич В.Н.
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It's an example of ... ... in advertising.
A .... is an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.
an organization or country engaged in commercial or economic competition with others
If you describe someone or something as a .... ...., you are emphasizing that you think they have absolutely no chance of succeeding.
...is the activity of creating advertisements and making sure people see them.