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BU6015 - Business Analytics

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Assume that a company, UGrowIt, helps people who are new to growing vegetables or have not been successful at growing vegetables in the past. UGrowIt’s employees called Growers travel to people’s gardens and provides gardening advice on how to get started, eliminate pests and insects, or troubleshoot other gardening problems. Each Grower maintains a log of miles traveled as well as time spent at each client. The CEO of UGrowIt wants to know customers’ satisfaction with each Grower using phone interviews. What type of sampling method would be appropriate to make sure that each Grower has adequate representation of customers selected for a phone interview?

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A full year’s worth of Instagram posts and Twitter tweets before filtering or extraction would be considered to be which of the following?

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"What should we do based on what we expect will happen?" is investigated using Prescriptive Analytics.

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What is the median Sales Price in the chart shown below?

The box plot shows the sales price in dollars on the vertical axis ranging from $0 to $3,000 in increments of $500. The lower whisker shows a value of $19.00. The lower quartile shows a value of $59.00. The median shows a value of $149.00. The mean value shows X$625.40. The upper quartile shows a value of $949.00. The upper whisker shows a value of $1,799.00. The first outlier above shows a value of $2,299.00. The second outlier above shows a value of $2,599.00.

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The difficulty a person faces in understanding a problem and making a decision as a consequence of having too much data.

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A new business, CoolIT, sells items to keep you cool when outside. Its products include coolers, generators, floats, and other water accessories designed to beat the heat. CoolIT has been spending money on innovative advertising in hopes of increasing its sales revenue. Below is a scatterplot showing advertising expense and sales revenue for the last 36 months. Based on the chart, what type of correlation do advertising expense and sales revenue have?

A scatter plot shows the advertising expense on the x axis and the sales revenue on the vertical axis. The x axis ranges from $5,600 to $6,200 in increments of $100. The y axis ranges from $0 to $180,000 in increments of $20,000. The data points are concentrated between ($5,700, $90,000) and ($6,150, $170,000) showing a positive correlation between the x and y axes.

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Descriptive analytics are analytics that characterize, summarize, and organize features and properties of the data to facilitate understanding.

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Ratio data has an absolute zero.

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The best visualization type to show the relative proportion of Tesla’s domestic sales to China, to Europe and to the United States would be which of the following?

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Data with greater veracity is often more impactful, carrying more weight in analysis than data with lesser veracity in addressing business questions.

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