You are a small, specialised company which sells horizontal bikes (vélos couchés) in the Rennes area.

Select  3 communication methods would you use to promote your bikes and get a good return on the money investment? 

A company is finalising its business plan. In its Sales Objectives, it has written "To sell as many products as possible in the first month". Is this a smart objective?

You are a well-known global manufacturer of household goods and have just created a new Toilet Roll with a flushable tube which is just being launched in France. You will sell your product in hypermarkets such as Carrefour, Leclerc and SuperU across France. The target is housewives. Which would be suitable choices for communicating about your launch? (several answers possible)

Which  of the following options is NOT a valid objective of your Promotion strategy?

Which of the following is NOT part of the promotion mix?

Which of the following options corresponds to a well-known communication model, to help you think about how your communication will work?

TV advertising is an example of which of the following communication models?

Which of the following answers gives the most appropriate order in which to determine your communication strategy?

Match the descriptions of the following challenges in the communication landscape under the most appropriate heading.