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BAN--5023-1R1-FA-2026 - Data Driven Decision-Making

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What is key when you combine different data sources to get a bigger picture of your sales data?

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You run television commercials in the evening in your local area. If your sales data reveals that sales are coming primarily from males in the age group of 35 to 55, how should you use this data?
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Why is it vital to include external data in your sales and marketing strategy?
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Which aspect of data is a challenge and not an opportunity?

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What is the first step you need to take when working with psychographic data?
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What is a limitation of data visualizations?
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A soccer supply store notices its sales are increasing more than usual, and assumes there is an increased interest in youth soccer. Based on only the increased sales, which error is the store making?

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You have an exciting video on your company's website. You add the number of hits on your video to a visual. Which best practice for visuals are you violating if you do this?
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Which type of cost is a fixed cost?
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How do pivot charts in Excel provide a way to perform quality data analysis for someone who is not a data scientist?

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