The CEO and his executive committee

Middle managers

External consultants

Shareholders

The strategy assumes companies can completely escape competition by entering new markets.

Blue ocean strategies focus solely on cost-cutting as a means of achieving success.

Once created, blue oceans can turn into red oceans as competitors quickly imitate the success.

It is difficult to implement because identifying truly uncontested markets requires significant innovation and resources.

It is particularly difficult to apply in established or heavily regulated industries where innovation opportunities are limited.

To identify untapped opportunities by comparing competitors’ performance across key success factors (KSFs).

To rank companies within the same industry based on their market share and revenue performance.

To diagnose and compare competitors based on key success factors and identify differentiation opportunities

To establish a company's cost structure and optimize pricing in competitive markets.

To analyze competitors' weaknesses and imitate their best practices to outperform them.

Identify potential new markets and what they would seek.

Build on new trends while eliminating and reducing the factors the industry competes on.

Compete aggressively on price to undercut the competition.

Focus solely on outperforming existing competitors in their current market.

Explore the expectations of certain buyers and create new value propositions.

A market where a company doesn’t try to play its competitors’ rules, but creates its own rules

The objective is to provide a maximum of value with a minimum of costs

To listen to customers’ needs and to provide new technological products