achieving customer transparency in order to innovate in products and services.

achieving competitive advantage through high-tech applications in business.

improving decision-making through the analysis of data.

in case sensitive data would be shared.

in case the data transfer would take place over the Internet.

because they might conduct erroneous computations.

the accuracy of calculations achieved by the analytic algorithm.

the readability of analytic results.

the accuracy and trustworthiness of the

generated data.

the economic benefit achievable when selling the data to third parties for further analysis.

the data's capacity to provide valuable insights from analysis.

the economic benefit derived from the implementation of the analytics project.

Statistics are analytic results that leave no space for interpretation.

Statistics are artificially visualized data.

Statistics

are the result of data analysis and interpretation.

Statistics are data in context.

can be expressed as a number, counted or compared.

can be hacked, because it is not as safe as qualitative data.

can be screenshots, maps, or text.