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EM Data Culture Certificate_Digital Business I
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Switching costs increase when customers are strongly linked to products and platforms.
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Information systems are used to enable new products and services via product differentiation.
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Mass customization offers individually tailored products or services using the same resources as mass production.
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The effect of the Internet has been to increase the bargaining power of customers.
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An efficient customer response system directly links consumer behavior to distribution, production, and supply chains.
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High product differentiation is a sign of a transparent marketplace.
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Customers are one of the competitive forces that affect an organization's ability to compete.
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The competitive forces model cannot be used to analyze modern digital firms which face new competitive forces that are not true of traditional firms.
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A company's competitive advantages ultimately translate into higher stock market valuations than its competitors.
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________ is a collection of independent firms that use information technology to coordinate their value chains to collectively produce a product or service for a market.
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