Scale effect and rapid brand awareness.

Natural segmentation between free and paying users.

Dependence on advertising added to the free offer.

Massive usage database linked to the free offer.

Aggregate analysis of note themes to improve functionality and user experience

Make all free notes public to encourage upgrading to premium

Non-anonymized resale of notes to advertisers

Collect banking information even if the user doesn't buy anything

By charging higher subscription fees for users who make heavy use of advanced features such as collaborative note-taking.

Customized suggestions: e.g. identify that someone is taking a lot of meeting notes and suggest automatic formatting (participants, decisions, tasks).

By aggregating user data and selling it to third parties for marketing purposes.

By offering targeted advertising based on users' habits.

An affiliation model, where the template market is affiliated to a well-known brand of office software.

Subscription, as it provides a stable income for high volume contributors.

Transaction commissions, allowing them to earn directly from their template sales.

Advertising, because it gives their templates the widest possible exposure

Conversion rate to paid offer

Number of shares on social networks

Ad click-through rate

Number of daily sign-up

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