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MPU3242 - INNOVATION MANAGEMENT

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What is service innovation?

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The main purpose of process innovation is to:

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Nike's "Just Do It" campaign is a prime example of:

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Design and performance of an invented products are normally less functional and require further upgrades.

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Which is (are) corect description about service innovation?

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Repositioning

means that the products are targeted at new segments or new markets to increase

market share.

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New

ways to organize work relate to technological aspects of Process Innovation.

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Types of Innovation describe about degree of newness in certain innovation. 

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Disruptive

Innovation involves replacing the previous product with a new product that

offers substantial benefits.

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Breakthrough

means coming up with something new. Usually, the breakthrough product is new in

the areas of technology and market.

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