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MPU3242 - INNOVATION MANAGEMENT

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Product

Innovation has the most impact to the society.

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Social

Innovation focuses on improvement made in the methods used in dealing with

people in the organization.

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Discontinuous Innovation make existing products stay longer in the market.

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Incremental

Innovation normally does not require much marketing effort to reintroduce the

product to the market.

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A

me-too product is a product introduced into the market in no competition with a

product that is already available.

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With

Disruptive Innovation, customers can expect that the product performance will

remain the same as in the previous product.

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Improving a product for better functionality is known as a product innovation.

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Usage

of a better sensor in an existing product can be an example of a Process

Innovation.

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Products

can be classified as consumer products and business products. And Product

Innovation is the upgrades made to these products.

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Wireless

telecommunication is an example of a Radical Innovation.

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