Compatibility’ as an innovation diffusion factor refers to:

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The degree to which an innovation is perceived as being superior to the idea it 
 supersedes.

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The degree that an innovation is perceived as being voluntary or an act of free will.

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The degree to which an innovation is perceived as being difficult to understand and/or to

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The degree to which an innovation is perceived as being consistent with 
the existing values, past experiences, and needs of potential adopters.

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