NovaTech Appliances is preparing to launch a new range of smart home devices. The sales and marketing teams forecast a significant spike in demand during the first three months post-launch. However, if the forecast proves inaccurate, the operations team is concerned about overproduction and unsold inventory. The supply chain manager implements a demand management strategy that ensures alignment between customer demand, production planning, and inventory control. Which one of the following actions best reflects effective demand management in this scenario?

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Outsourcing logistics to third-party providers to speed up delivery times and reduce shipping costs.

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Increasing production capacity immediately to meet the projected demand surge without consulting sales data trends.

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Implementing a collaborative planning process involving sales, marketing, and operations to align forecasts and adjust supply accordingly.

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Launching aggressive promotions and discounts to stimulate customer interest regardless of actual demand signals.

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NovaTech Appliances is preparing to launch a new range of smart home devices. Th...

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